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Das Corporate Design von forum49 ist eine Hommage an das Staatliche Bauhaus: Die von Walter Gropius 1919 gegründete Kunstschule setzte auf ein neuartiges Bildungskonzept, indem sie Kunst und Handwerk in der Lehre zusammenführe. Ihr Einfluss ist bis heute stilprägend in den modernistischen Strömungen.
Die Bremer Illustratorin Alina Esken entwarf ein Corporate Design, das Farben und Formen des Bauhaus-Designs um Elemente des Auftritts von SOS-Kinderdorf e.V. erweiterte. So prägen nun Farben und Formen die Geschäftsunterlagen sowie das Raumdesign von forum49.
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